Description:
Showing a feature of an object with an abstract representation. Used commonly on shoe adverts. There is a process involved with the ideation of each abstract concept. It takes a feature that the product and can do, and using motion techniques to show this off. The inspiration for this can is usually taken from from other concepts in real life, that are then recreated inside the chosen software.
This is easily one of the more complicated areas of motion graphics purely on the fact that it is abstract and down to interpretation. A lot of research and development goes into this work, from the product itself, to the concepts that are created.
Use: Use to show a feature of the product to help sell it, but in a pretty or abstract way. Like rumbles, touch, or like with shoes how soft it is to run in them, or how hard they are.
Genre: Subject, Product Shots
Examples: