Description:
A bold style of text which uses a main black/ coloured fill in the middle of the screen saying the name, or a buzzword or something related to the subject. The copies of the word are outlined only. The contrast of this is bold and utterly in your face. It is animated with the text just cutting on, upwards and downwards with the black filled text appearing first. Animate it fast, but long enough for the viewer to read a single word. This can also be overlayed over the top of a product as well, it doesn't have to be just a white bg. Make sure the chosen font is bold and works well with outlines.
Use: Use this as a trendy way to push it in the viewer's face that this product does something, it is very good for trendy modern feeling motion graphics that need to be bold.
Genre: Style and Type
Examples: